If you haven’t read parts 1 and 2, I would recommend starting from the beginning. So now that you’ve read the first two posts in this series you should have documentation that shows different variants of each individual component on your site. The example I gave was CTA’s, so, as…

1. Good usability is good enough without aesthetics Myth 1 is a doozy… I’ve always been visually inclined, maybe it came from my parents, my mom was always good at painting and calligraphy. But one thing I’ve never understood is when UXers say “Visuals don’t matter” or put less emphasis on Visual Design than Interaction Design or Research…

Where to start when you don’t have a design system. — This is a continuation of an intro article about design systems. If you haven’t read part one, I would highly recommend it to help set the groundwork of what you will be reading below. Have you ever come into a new company and realized that it has little to no…

The move towards consistency. — When I got to Blue Nile, I expected a set of guidelines to design around. Call it a style guide, call it a pattern library, call it whatever you want… we didn’t have one. The basic idea was to try and make things look like they were all from the…